Mastering The Fundamentals of Digital Marketing
About Course
Get ready to ace Google’s “Fundamentals of Digital Marketing” certification with Acalytica’s exclusive preparatory course!
Our comprehensive program combines the expertise of Google Garage’s video lessons with tailored quizzes designed to enhance your learning experience.
Dive deep into the core concepts of digital marketing, test your knowledge with bespoke quizzes, and ensure you’re well-prepared to conquer the certification exam.
At Acalytica, we’re dedicated to your success, providing a unique and effective way to master the essential skills for digital marketing success.
Enroll now and take the first step towards achieving your certification goals!
Course Content
Online Marketing
Your digital opportunity
03:55Digital Opportunity
Your online goals
04:01Online Goals
Building your online presence
03:05Building Online Presence
Marketing your online presence
04:37Marketing Online Presence
Analyse and adapt
03:24Analyse and Adapt
Website Marketing
Email Marketing
Search Engines
Search Engine Optimisation (SEO)
Optimising Website For SEO
Search Engine Marketing (SEM)
Succeed as an advertiser
Web Analytics
From web analytics to insights
Local Marketing
Social Media Marketing
Mobile Marketing
Mobile Campaigns
Display Advertising
International marketing
Video Marketing
eCommerce
Conclusion
Earn a certificate
Add this certificate to your CV and LinkedIn to showcase your skills.
I tend to get bored if lessons are too long, so the concise format of these lessons was perfect. The entire course was worth investing those 10 hours, with the longest video being just 6 minutes. This approach kept me engaged and never felt overwhelming.
Although I'm not a Safety Officer by profession, I believe there are aspects of what I learned that can be transferred to my field, especially during training sessions and report writing. This newfound knowledge will also help me earn some brownie points at my place of employment by enhancing the quality and effectiveness of my work.
Overall, the course was an excellent investment in my education and has equipped me with valuable knowledge to grow my startup and contribute more effectively to my current job.